This week's inside story topics are...

It's a breeze
Living in such a hot climate as in Thailand, one can't imagine not living without the air conditioner. Whether it's walking through a cool shopping mall or turning the air on before going to bed, we seldom pay attention to this important machine we use in our every day lives. Let's find out more about this amazing invention and how it works.

Creative eye
Advertising agencies have many people to please. When companies approach agencies to design a marketing strategy for its product, the company expects results in the form of increased sales once the campaign has started.

Painting a path
Louise Truslow is an artist striving to maintain a unique style. She is attempting to let her viewers feel a connection � the same connection she feels with the scenery of Thailand and Asia. In fact, many of Louise's paintings are of everyday life in Thailand. "I love Thailand and I love the things that I paint," she told Student Weekly recently. "I only paint things that I have a connection with. I think those feelings come across."

Fab abs!
Hipsters, low-slung baggy jeans and revealing clothes are all the rage as more and more people dare to bare. Great if you are blessed with a flat stomach, not so great even if you have a slight tummy. We've all looked with envy at Katreeta English's flat and toned abs and longed to look the same.

Fashionable eye
In need of a new look and don't know which way to turn? Don't worry, help is at hand from Thailand's first personal shopper, Ajarn Varin Chantrachareon of Central Department Store.